BUSINESS PLAN

${business_name}

${current_date}

Structure

The Business will be set up and structured as a ${limited_companypartnershipsole_tradership}

Key Members

The key members of staff with operational control and responsibility for the day to day running of the business will be as follows:

1. ${name_and_role_1}

2. ${name_and_role_2}

3. ${name_and_role_3}

Objectives

The main objectives for the business in the next ${objective_months} months are as follows:

1. ${objective_1}

2. ${objective_2}

3. ${objective_3}

Target Market

The business has conducted an analysis of its products and services in order to ascertain its Target Market.

The main products of the business are:

1. ${business_product_1}

2. ${business_product_2}

3. ${business_product_3}

The target market for these products is ${target_market}.

Competitors

There main competitors the business have are:

1. ${competitor_1}

2. ${competitor_2}

3. ${competitor_3}

The difference between us and those competitors is ${difference_to_competitors}

The biggest challenge that these competitors pose to us is ${competitor_risk}

Advertising Plan

The business has developed an advertising plan for the next 12 months. An outline of the strategy is below:

1. Online – ${online_advertising_description}

2. Off line – ${offline_advertising_description}

3. Social Media – ${social_media_description}

4. Business networking – ${business_networking_description}

The business has set a marketing budget of £${insert amount} for this 12 month period.

Staffing Needs

In order to facilitate the operations of the business we will need ${number_of_staff_needed}.

These staff will be for the following positions:

${staff_positions}

Projections

We attached an Annex 1 some financial projections for the next ${insert number} of months, which show our anticipated sales, expenses, profits and cashflow.

Capital Need

The business is aware that it will require an injection of capital in the sum of £${capital_needed}

This will be spent as follows:

${how_capital_will_be_spent}

Sensitivity and Analysis

${performance_calculations}

Conclusion

In conclusion the business anticipates that that with the required injection of capital, it will generate ${anticipated_sales} in the next ${anticipated_sales_months}.

The cost of sales for this period is going to be ${cost_of_sales}.

It is therefore anticipated that the profits of the company for this period will be ${anticipated_profits}